Warner Music UK Grammy Party

Warner Music UK kicked off Grammy week in style with a complete takeover of the the Hollywood Athletic Club for their annual pre-party. After artists and industry execs mingled in the welcome lobby, they were directed through the fountain room, where Smilebooth integrated our capture technology into a custom mirrored room with kaleidoscope projections and custom carpet to match. The curtains were drawn, and guests captured a series of photos while the projected animation changed its shapes and colors. As soon as the guests exited this magical room, they received a printed photo and an animated video to share online.